About Me

Having received my engineering and MBA degrees, I worked for Google from 2006 to 2016; got promoted several times, received tens of Google internal awards in the course of 10 years, trained hundreds of Google EMEA employees, and coached many junior team mates. I started as a support specialist troubleshooting over 10,000 Google Ads (formerly AdWords) accounts’ various types of problems, then moved on to optimizing campaigns of over 1,000 companies from 10+ countries for better ROI. In my last 2 years at Google, I was a Product Lead, deep diving into and improving Display (GDN) products of Google Ads. I trained many large PPC agencies from across Europe (UK, France, Spain, Poland, Turkey) on various Google Ads products such as Search, Google Display Network, Video, Shopping campaigns and on Google Analytics.

In addition to such vast experience with companies from many industries, I have had to read over 10,000 articles, both internal (Google’s confidential product information – do you know what really is Quality Score? 🙂 and external (Google help center) to excel at my job at Google. Now I am back home in Izmir, Turkey since 2016, providing digital marketing consultancy; Google, Facebook and Instagram ad account management services to medium and large size businesses.