Account/Campaign Audits
If you are currently outsourcing digital advertising services from an agency or a freelancer, you might want to get a check-up for your Google Ads or Facebook/Instagram ad accounts by an expert so that you will have peace of mind about how your campaigns are managed. Or, you may be building and managing your digital ad campaigns internally but wondering whether they are built or optimized the best way possible?
I can perform spot checks on your campaigns and provide recommendations.
New Account Builds
Rule No 1 on Google or Facebook / Instagram ads; The better your campaigns at the start, the faster and higher Return on Investment you get at the earliest time possible. When I was working at Google, I saw the stats that show most of the advertisers that give up on digital advertising do so in the first 15 days because they lose hope that the ads will bring any return. If they had started with the right campaigns + right ad products + right targeting + right ad creatives + right landing pages then they would have gotten much better results. I can help you kick off your digital marketing campaigns at the best way possible.
Account Management
If you need your existing Google Ads and/or Facebook / Instagram Ads accounts managed regularly with the best know-how in the market globally, plus operational excellence and great communication, I am happy to help. I used to work as an account strategist and an account manager for many years at Google; managing Google’s medium and large size advertisers such as banks, automotive brands, e-commerce giants in Turkey and all over Europe, that’s why I know a few things about client/portfolio management in addition to Google Ads, Facebook and Instagram ad products knowledge.
Account Optimization
If you need your existing digital marketing campaigns fixed or improved for better / more Return On Investment, then I’d be happy to have a look at your campaigns to see if there is room for improvement. If there is, then I can optimize your campaigns so that you will get better results from your ad campaigns.
The work of Optimization requires excellent product knowledge, product and industry experience. One person with Google Ads experience in travel industry may find optimizing a e-commerce account challenging because users, their behavours, ad products and creatives work differently for different industries.